536 | Dicembre 2006

The unabridged edition with photos of our quarterly magazine dedicated to the largest and most luxurious boats with technical data, images, articles, information and news from the market

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1. Superyacht n. 536
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3. Super Yacht n. 536
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Big boat targets
The new yachting season got off to a flying start: a succession of internationally important meetings, with shipyards and the whole yachting world running from one event to the next, in many cases on both sides of the Atlantic: a real tour de force, also in the superyacht sector. First Cannes, Monte Carlo and Genoa - to exhibit recent production to European customers - and then Fort Lauderdale in Florida to satisfy American customers. And from January onwards it'll be another headlong rush, planetary this time, because after Düsseldorf the big names will be in Miami, Dubai, Shanghai, Moscow etc, not to mention participating in the dozens upon dozens of national events where, to a greater or lesser degree, the yards either show their boats or are simply represented by a stand. Sometimes it's not so much a question of market opportunity as an image-related need to be there. The top end of the yachting market gives this type of return, at local and even political level, and all the trade fair organisers are willing to do anything, often "drugging" exhibitors with under the counter incentives in order to carve out a space for themselves. Then it's down to the market to decide about their effective validity, and a great many fairs disappear rapidly, leaving no trace. Wère wondering: who gets anything out of it? Is it worth shipbuilders' while to increasingly spread this system of general events that bring big yachts and famous brand names together even on local markets? All this circus, so to speak, is very costly, dizzyingly so if you want to cut a figure and project an image consonant with your brand, but is it justified? And then the mixing of a clientele that has little in common, that is there less out of passion than out of status seeking: is this an optimal exhibition solution? Certainly not for big yachts. The question of generalised events is still valid where there is no alternative, meaning where there is no event expressly created for superyachts, such as the Monaco Yacht Show or the World Superyacht Celebration 2006, scheduled for December near Moscow, where a sort of tacit consortium of big names has set up a by-invitation show. For the future - nearly 800 boats are estimated for the 2007 market - this solution, targeted on a highly selected clientele, seems to be the most logical under all strategic and economic aspects. Specialised boat shows, held in the cult places of luxury yachting, could be as few as a couple worldwide. And then absolutely exclusive ones, perhaps organised by consortiums and/or associations of shipyards for a highly selected invited clientele who can really see the boat in peace and quiet and analyse the various factors. A marketing concept whose general lines have already been expressed by high fashion with its private views. ( Fabio Petrone )

Le barche
Royal Huisman Gliss 32 m GT
Delta Marine Happy Days
Southern Wind 100 DS Farewell
Mondomarine O'Ceanos
CBI Navi Metsuyan IV
Canados 116
Burger Boat Company Mirgab V
Cyrus Yacht Angel of Joy

Il mercato
Fittipaldi Yachts 125'
Jongert 2900 MY
JFA Motor Sailer 90
OCEA Commuter 108
Baltic Yachts 152 Pink Gin
Tecnomar Velvet 100
Burger Liberty
Amer 92
Admiral 65
C.N. Tigullio Castagnola Giovanni M/Y 32 mt
Timmerman Yachts 50
Codecasa 51
Warwick 130 Sport
Fashion 116' by Shama
The international market of deluxe charter - Analysis, proportions and assessments
News

Gli articoli
Design: Superyacht comfort - Noise and vibrations
Design: Mirabella V
Design: Peter Sampson, an all round artist
Service: M/Y Shyraga
Service: Lusben, single source solutions
Tecnica: Building a long carbon fiber mast
Captain's corner: Carlo Castelli, Stealth
Charter: Focus on M/Y Sherakhan
Charter: Magical Alysia
Cantieri: CCYD Group, between luxury and hi-tech
Cantieri: Plain sailing for superyachts
Cantieri: Canados, sixty years of made in Italy
Meeting: 16th Monaco Yacht Show
Tender & Toys: Rivashuttle Riva
Tender & Toys: AW-139
Marina: Dubai Marina, West Marina
Accessori: A luxury panama
Accessori: Rolls Royce, stabilisation technology
Accessori: Azul, marble is a starting point the rest is a project that needs realising
Motori: MTU Maritune, the first time ever